Mobile Marketing

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities.

However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent.

Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want.

“WANT” is the key word here. How should marketers approach the medium? (more…)

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