File Sharing in Viral Marketing

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.

People like using file sharing services to download music for two simple reasons, they’re free, and there is an incredible selection.

The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them. (more…)

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Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else. (more…)

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eBooks Can Be Your Viral Salesman

eBooks are the future and the future is now.

The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the eBook has arrived.

The marketing eBook is a slightly different animal from just an eBook.

Marketing eBooks contain text, images, links to web pages and navigation controls. The marketing eBook has become a very important part of marketing on the Internet. (more…)

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